For the past few years, we’ve brought more of the production of our watches in-house. Since 2014, all of the limited edition runs that we produce are printed and assembled in our London workshop (for example, our Super Mario World watch). I feel that we’ve mastered the printing processes that we use for our main collection, but we’re constantly looking for new ways to challenge ourselves.
Something new we want to share with you is our unique take on the cloisonné dial, the new Mr Jones Whoomm and Mr Jones Wildstyle watches. I’ve always loved and admired the pieces created by the big Swiss houses in the ‘40s and ‘50s, and I wanted to apply the traditional cloisonné technique to a contemporary design. I always thought it was curious that these vintage pieces had such extraordinary craftsmanship with such pedestrian subject matter! For the first cloisonné dials that we’ve released I wanted to contrast the ephemeral nature of the subject matter with the permanence of the medium: Mr Jones Whoomm captures the exuberance and energy of classic post-war American comics. For this design, we didn’t use any colour - the beauty of the dial is all in the individual pieces of silver wire and the hours of skill that have gone into shaping them.
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